New Revelation Inc

Discover 454 Feed Additive

Built for Heat. Proven for Performance.

Core Technology

454 is an edible-grade essential oil technology built to support vascular function, heat resilience, dry matter intake, and performance consistency in cattle under stress.

Untitled-1

Keep Cattle Eating When Heat Works Against Them

454 is an edible-grade essential oil technology built to support heat resilience, dry matter intake, and performance consistency in cattle under vascular and environmental stress.
cattle heat stress feed additive

Heat Relief

Helps cattle stay cooler and keep eating through summer heat stress.

cattle heat stress feed additive

Steady Intake

Supports dry matter intake when heat would normally reduce consumption.

cattle heat stress feed additive

Fewer Losses

Helps reduce heat-related setbacks during severe summer weather events.

Field-Proven Performance

Proof at a Glance

Real-world cattle data shows how 454 supports intake, performance, and heat resilience when conditions work against the herd.

4.5–5.0
lbs/day

Average daily gain range reported in summer feedlot trial cattle fed 454.

2.75%+
BW Intake

Dry matter intake exceeded 2.75% of body weight in pens fed 454.

$0.0254
per head/day

Listed cost at 350 mg per head per day.

1M+
Head

More than 1 million feedlot cattle consumed 454 during summer months in 2017.

Untitled-1

Meet 454

454 is not a product line. It’s a performance engine.

454 is a precision blend of edible-grade essential oils developed to improve vascular function, stabilize intake, and enhance metabolic efficiency in cattle.

Originally developed to address fescue-related vasoconstriction, 454 is now widely used in feedlot and dairy systems for:

  • Heat stress mitigation
  • Consistent dry matter intake
  • Improved average daily gain and feed efficiency
  • Reproductive performance improvements

Field data shows cattle on 454 maintain intake and performance even under extreme heat conditions, with ADG reaching 4.5–5.0 lbs/day in summer trials.

During severe heat events, operations using 454 saw near-zero mortality compared to significant losses in control yards

454 Field Trials

How 454 Works

From Feed to Performance Support

454 is an edible-grade essential oil technology selected for vasodilation, antioxidant, and nutraceutical properties — built to support cattle through heat, intake, and vascular stress.

How 454 works in cattle
Core Mechanism

Supports circulation so cattle can better handle stress.

454 was developed from research around fescue-related vascular stress and heat intolerance. The goal is to help cattle maintain intake, comfort, and performance when environmental or vascular pressure increases.

Feed Delivered through ration, mineral, or tub
Rumen Moves through the digestive tract
Blood Flow Supports vasodilation and heat response
Performance Helps cattle stay on feed under stress
Field Highlights
2.75%+ BW Intake

Feedlot cattle fed 454 maintained dry matter intake above 2.75% of body weight.

4.5–5.0 lb ADG

Summer trial cattle fed 454 reported average daily gains in the 4.5–5.0 lb range.

27.3% / 35.2%

Dairy records reported first-service conception-rate improvements in Southwest and Midwest herds.

Untitled-1

454 Profitability

Proven Biological Impact → Measurable Economic Return

454 works by addressing a core limitation in cattle performance: vasoconstriction.

When blood flow is restricted (heat stress, ergovaline exposure), cattle:

  • Eat less
  • Gain less
  • Breed less efficiently

454 supports:

  • Vasodilation → improved heat tolerance
  • Stable intake → consistent growth
  • Improved reproductive outcomes

In controlled and field data:

Up to 35% improvement in conception rates in dairy systems
~1.4°F reduction in body temperature in breeding trials
Maintained intake during 120°F heat events with no production drop.

cattle heat stress feed additive
454 Performance Pathway
454 Performace

How 454 Supports Performance Under Heat and Vascular Stress

A simple mechanism-to-outcome visual for homepage use, sales decks, or partner pages. Designed to show the biological problem, the functional role of 454, and the measurable production outcomes that matter to nutritionists and feedlots.

Mechanism → Production Outcome

1
Challenge

Heat stress and ergovaline exposure contribute to vasoconstriction.

Operational effect

Restricted blood flow can reduce intake, gain, and reproductive efficiency.

2
454 function

454 supports vasodilation and helps cattle stay more resilient under stress.

Biological response

Improved heat tolerance and more stable physiological performance.

3
System result

More consistent feed intake and less performance disruption during heat events.

Business impact

Better growth consistency, stronger breeding performance, and more reliable outcomes.

35%
Improvement in conception rate reported in dairy records
1.4°F
Body temperature reduction in Missouri breeding trial
120°F+
Heat event where dairies reported stable intake and no production drop

Why it matters in the field

Without support for vascular function
  • Cattle may eat less under heat load.
  • Average daily gain can become less predictable.
  • Breeding performance may decline.
Problem → 454 support → measurable outcome
With 454 in the program
  • Improved heat tolerance through vasodilation support.
  • Stable intake to help protect growth performance.
  • Improved reproductive outcomes in field and breeding records.
Technical story: addresses a root biological bottleneck, not just a symptom.
Commercial story: gives nutritionists and feed partners a stronger performance claim for their lineup.
Adoption story: low inclusion, visible outcomes, trial-friendly positioning.
Heat resilience
Stable intake
Growth consistency
Reproduction support
Program Fit

When 454 Fits the Program

454 is built for cattle programs facing heat, intake pressure, vascular stress, or performance disruption.

Summer heat stress
Reduced intake during hot weather
Feedlot receiving or finishing pressure
Fescue-related vascular stress
Reproductive performance challenges
Dairy intake or breeding challenges

454 supports feedlot programs focused on heat abatement, consistent dry matter intake, average daily gain, feed efficiency, and fewer cattle in sick pens.

Application

Simple Feeding Guidelines

Practical feeding rates make 454 easy to position in seasonal, receiving, and finishing programs.

Receiving Cattle 500 mg

per head per day for 21 days

Growing & Finishing Cattle 350 mg

per head per day from May through September

Feeding rates should be reviewed with your nutritionist based on cattle class, heat risk, season, and program goals.

Field Proof

Built for the Days That Cost the Most

During a severe Kansas heat event with high heat, humidity, and little wind, some feedyards reportedly lost up to 500 head on the worst days.

454-fed yards reported Only 3 Total Losses

Several yards were placed on 454 at 1,000 mg per head per day, and by Monday most cattle were back at the bunk with mortalities dropping to almost nothing.

454 cattle applications
454 Applications

One Technology.
Multiple Cattle Applications.

454 supports cattle performance where heat, intake pressure, vascular stress, breeding, and production challenges affect results.

Feedlot cattle application
Feedlot Cattle

Heat. Intake. Gain.

Supports heat abatement, consistent dry matter intake, average daily gain, feed efficiency, and fewer cattle in sick pens.

Heat Abatement Dry Matter Intake Average Daily Gain Feed Efficiency Fewer Sick-Pen Pulls
Dairy cattle application
Dairy Cattle

Breeding. Intake. Production.

Supports breeding, consistent feed intake, production, and overall herd health. Dairy records reported first-service conception-rate improvements after feeding 454.

27.3% Southwest first-service conception improvement
35.2% Midwest first-service conception improvement
Untitled-1

Meet AP5

454 in Action: The AP-5 Example

AP-5 shows how 454 can be used as part of a broader fescue-toxicosis program.

In AP-5, 454 works alongside binders and enzymatic support to help address the vascular effects of ergovaline exposure.

AP-5 combines:

  • 454 (essential oil vasodilation technology)
  • Toxin binders
  • Enzymatic detoxification

This creates a multi-pathway solution to fescue toxicosis:

  • Binding ergovaline
  • Breaking it down in the rumen
  • Counteracting its vascular effects

Results from field trials:

  • +63 lbs calf weaning weight improvement
  • +5% increase in bred cow
  • 15% higher conception rates in heifers
  • ~19:1 return on investment

AP-5 demonstrates how 454 can be formulated into a differentiated, high-value product category.

454 Field Trials

Testimonials

Untitled-1

From Our Blog

Industry News & Insights

Heat Stress in Cattle

Heat Stress in Cattle: How 454 Supports Dry Matter Intake and Summer Performance

Heat stress can reduce intake, disrupt rumen consistency, suppress gains, and increase risk during summer weather. Learn how 454 supports…

Read more

Heat Abatement in Cattle: Why Intake, Circulation, and Timing Matter During Summer Stress

Fescue toxicosis can quietly reduce intake, reproduction, and weaning performance in cattle grazing endophyte-infected tall fescue. Learn how AP-5 uses…

Read more

How 454 Helps Cattle Maintain Intake During Heat Stress

Heat stress can reduce intake, disrupt rumen consistency, suppress gains, and increase risk during summer weather. Learn how 454 supports…

Read more