New Revelation FAQ
Clear, field-backed answers for nutritionists, feed companies, and producers evaluating 454 and AP-5 for intake consistency, reproduction, fescue challenges, and measurable ROI.
New Revelation content should lead with measurable outcomes, then explain the biology behind the performance.
New Revelation develops practical feed additive solutions for livestock producers, nutritionists, and feed companies. The products are built to address performance-limiting challenges such as heat stress, fescue toxicosis, dry matter intake disruption, conception losses, and reduced weaning weights.
The approach is field-driven: test the product in real-world conditions, measure the outcome, and let performance data guide adoption.
New Revelation’s primary focus is cattle, including feedlot cattle, dairy cows, cow-calf herds, replacement heifers, and cattle grazing fescue pastures. Product applications may also be adapted for other livestock systems where heat stress, intake consistency, reproductive performance, or toxin-related performance challenges are concerns.
New Revelation products are designed around practical field performance rather than generic nutritional claims. Products such as 454 and AP-5 use combinations of edible-grade essential oils, binders, probiotics, and enzymes selected for specific biological functions, including vasodilation support, toxin binding, rumen-level deactivation, antioxidant activity, and intake consistency.
The goal is not simply to add another ingredient to the ration. The goal is to help cattle maintain performance when heat, fescue toxins, or reproductive stress would normally reduce results.
New Revelation relies on field trials, producer records, and performance comparisons. Reported outcomes include dry matter intake, average daily gain, body temperature, conception rate, weaning weight, mortality, and return on investment.
Yes. New Revelation encourages practical field trials before broad adoption. The preferred approach is to work with a nutritionist, feed company, or producer group to set up a measurable comparison using clear starting conditions, treatment groups, performance metrics, and economic review.
454 is positioned for cattle under heat stress where maintaining intake can protect gain, health, and economics.
454 is a specialized blend of domestically sourced, edible-grade essential oils selected for vasodilation, antioxidant, and nutraceutical properties. It was originally developed from the treatment portion of AP-5 and later applied as a heat-abatement tool for feedlot and dairy cattle.
454 is used to help cattle maintain dry matter intake during heat stress. In early feedlot trials, cattle receiving 454 maintained dry matter intake above 2.75% of body weight and averaged 4.5 to 5 lb of daily gain, while non-454 pens went off feed during heat conditions.
In a 2008 central Kansas feedyard trial, pens receiving 454 maintained stronger intake and gain compared with non-454 pens during heat. Company materials also report a major Kansas heat event where some feedyards lost up to 500 cattle on the worst days, while four yards using 454 lost three total.
Current materials recommend 350 mg per head per day from late May through September for growing and finishing cattle. Receiving cattle are commonly fed 500 mg per head per day for 21 days.
Yes. Dairy-focused materials describe 454 as supporting improved breeding, consistent feed intake, production, and herd health. In 2017 dairy records, first-service conception rates improved by 27.3% in the Southwest after feeding 600 mg per head per day and by 35.2% in the Midwest after feeding 500 mg per head per day.
454 is used to support more consistent dry matter intake during heat stress. In a Nebraska feedlot trial, materials report very little variation in dry matter intake despite summer temperatures ranging from 80°F to 112°F.
454 is most commonly positioned for heat-stress periods, especially late May through September in feedlot cattle. However, some operations have used it beyond the summer months depending on management goals, cattle type, and nutritionist recommendations.
A 454 evaluation should measure intake, average daily gain, feed conversion, mortality, morbidity, body temperature where practical, milk production where applicable, conception rate, and cost per head per day.
AP-5 is positioned around fescue toxin challenges, visible herd response, conception support, and cow-calf ROI.
AP-5 is a fescue toxicosis support product built around binders, probiotics, enzymes, and essential oils. It was developed to help counteract fescue-related problems such as heat intolerance, fescue foot, rough hair coat, cattle standing in ponds or shade, and low conception rates.
Fescue toxicosis occurs when cattle consume endophyte-infected fescue containing ergovaline. Ergovaline acts as a vasoconstrictor, narrowing blood vessels and contributing to heat intolerance, cold intolerance, lower conception rates, lower weaning weights, fescue foot, and higher maintenance costs.
Ergovaline is an ergot alkaloid associated with endophyte-infected fescue. In cattle, it can act as a vasoconstrictor, reducing blood flow and contributing to circulation-related problems such as heat intolerance, cold intolerance, hoof issues, tail or ear sloughing, and reproductive challenges.
AP-5 uses a multi-dimensional approach to fescue toxicosis. Its components are designed to bind a portion of ergovaline, help deactivate a portion of the toxin in the rumen, and support vasodilation to counteract the vasoconstrictive effects of ergovaline exposure.
Fescue toxicosis can contribute to heat intolerance, cold intolerance, tail, ear, and hoof sloughing, lower conception rates, lower weaning weights, higher maintenance costs per cow, and lower viable sperm counts in bulls.
New Revelation materials state that producers may visually see positive herd-level results in as little as 15 days. Earlier versions of the product reportedly took approximately 45 days to show visible results.
In a Missouri heifer breeding and temperature trial on fescue pasture, AP-5 heifers had a 1.4°F lower rectal temperature than controls and a 15-point higher first-service AI conception rate.
In Missouri cow-calf farm trials, AP-5 cost was estimated at about $10.50 per cow per year, with return on investment calculated at approximately 19:1 based on $2.00/lb calves and $1.00/lb cows.
Heat stress is an intake, performance, reproduction, and mortality risk. The best programs begin before the worst weather arrives.
During heat stress, cattle reduce feed intake as a natural response to lower internal heat production. Lower intake can reduce average daily gain, milk production, reproductive performance, and overall efficiency.
Heat stress can cause dry matter intake to drop, especially when high temperatures are paired with humidity and low wind. 454 is designed to help cattle maintain dry matter intake during these conditions.
Yes. Heat stress can reduce reproductive performance by disrupting normal physiology, lowering intake, and increasing body temperature. New Revelation’s dairy and heifer materials connect lower body temperature and improved first-service conception outcomes with 454 and AP-5 use in field settings.
Yes. Severe heat events can increase death loss, especially when high heat, humidity, and low wind persist for multiple days.
Reproductive outcomes should be evaluated with temperature, intake, body condition, forage challenge, and breeding records in view.
Ergovaline exposure from endophyte-infected fescue can cause vasoconstriction and circulation-related stress, which may contribute to lower conception rates. AP-5 was developed to help counteract these fescue-related performance problems.
Heat stress can elevate body temperature, reduce intake, and place physiological stress on cattle during breeding. In New Revelation materials, lower rectal temperature in treated heifers was associated with improved first-service AI conception in a Missouri trial.
In a Missouri heifer breeding and temperature trial, AP-5 heifers had a rectal temperature of 102.1°F compared with 103.5°F in controls. First-service AI conception was 69% in the AP-5 group compared with 54% in controls.
Feed additives can support reproductive performance when they help address underlying stressors such as heat stress, reduced intake, or fescue toxicosis. The strongest evaluation should measure conception rate, pregnancy rate, body condition, intake, and environmental pressure.
The strongest New Revelation CTA is trial-based adoption: measurable outcomes, clear economics, and confidence before scale-up.
A producer should test 454 or AP-5 using a practical field trial with a clear control group, consistent management, defined start and end dates, and measurable outcomes. The trial should be designed with the producer’s nutritionist, feed company, or veterinarian when possible.
Useful outcomes include dry matter intake, average daily gain, feed conversion, conception rate, pregnancy rate, weaning weight, cow body weight, milk production, morbidity, mortality, and cost per head per day.
Trial length depends on the objective. Heat-stress evaluations may run through a defined summer risk window. Reproduction trials should cover breeding and pregnancy diagnosis. Cow-calf fescue trials should ideally track cow performance, conception, and calf weaning weights.
AP-5 Missouri cow-calf farm trial materials report a cost of about $10.50 per cow per year and an estimated 19:1 ROI based on calf and cow value assumptions.
The best trials involve the producer, nutritionist, feed company, and where appropriate, the veterinarian. New Revelation can help define the product, feeding rate, measurement plan, and economic review.
New Revelation works with nutritionists, feed companies, and producers to set up practical field trials with measurable outcomes. Contact us to discuss a trial protocol and evaluate the economics in your own cattle.
A concise, conversion-focused FAQ for the 454 product page, built around heat stress, dry matter intake, feedlot outcomes, and dairy applicability.
454 is a blend of domestically sourced, edible-grade essential oils selected for vasodilation, antioxidant, and nutraceutical properties. It was originally developed from the treatment portion of AP-5 and later applied as a heat-abatement tool for feedlot and dairy cattle.
454 is used to help cattle maintain dry matter intake during periods of heat stress. In early feedlot trials, cattle receiving 454 maintained dry matter intake above 2.75% of body weight and averaged 4.5 to 5 lb of daily gain, while non-454 pens went off feed because of heat.
Current materials recommend 350 mg per head per day from late May through September for growing and finishing cattle. For receiving cattle, materials recommend 500 mg per head per day for 21 days.
During a major Kansas heat event, company materials report that some feedyards lost up to 500 cattle on the worst days, while four yards using 454 lost three total. Several yards were then placed on 1,000 mg per head per day, and cattle were reportedly back at the bunk by Monday with mortalities dropping to nearly zero.
Yes. Dairy-focused materials describe 454 as supporting improved breeding, consistent feed intake, production, and herd health. In 2017 dairy records, first-service conception rates improved by 27.3% in the Southwest and 35.2% in the Midwest after feeding 454 at regional feeding rates.
The best approach is a controlled field trial measuring dry matter intake, body temperature where practical, average daily gain, conception rate, milk production where applicable, morbidity, mortality, and cost per head per day.
New Revelation can help you set up a practical field trial with measurable outcomes for intake, performance, reproduction, and economics.
A concise FAQ for the AP-5 product page, focused on fescue toxicosis, ergovaline, body temperature, conception rate, weaning weight, and ROI.
AP-5 is a fescue toxicosis support product built around binders, probiotics, enzymes, and essential oils. It was developed to help counteract fescue-related problems such as heat intolerance, fescue foot, rough hair coat, cattle standing in ponds or shade, and low conception rates.
Fescue toxicosis occurs when cattle consume endophyte-infected fescue containing ergovaline. Ergovaline acts as a vasoconstrictor, narrowing blood vessels and contributing to heat intolerance, cold intolerance, lower conception rates, lower weaning weights, fescue foot, and higher maintenance costs.
AP-5 uses a multi-dimensional approach: binding a portion of ergovaline, helping deactivate a portion of the toxin in the rumen, and supporting vasodilation to counteract the vasoconstrictive effects of ergovaline exposure.
New Revelation materials state that producers may visually see positive herd-level results in as little as 15 days, compared with earlier versions of the product that took approximately 45 days.
In a Missouri heifer breeding and temperature trial on fescue pasture, AP-5 heifers had a 1.4°F lower rectal temperature than controls and a 15-point higher first-service AI conception rate.
In Missouri cow-calf farm trials, AP-5 cost was estimated at about $10.50 per cow per year, with ROI calculated at approximately 19:1 based on $2.00/lb calves and $1.00/lb cows.
Across three Missouri farms, the AP-5 group averaged 56.3 lb heavier cows at weaning, 63 lb heavier calves at weaning, and 5% more bred cows after 60 days compared with controls.
AP-5 is commonly fed through mineral or tubs for cattle on fescue pasture. Feeding strategy should be reviewed with a nutritionist to match forage conditions, cattle class, mineral intake, and production goals.
New Revelation works with nutritionists, feed companies, and producers to set up practical field trials with measurable outcomes. Contact us to discuss a trial protocol.